IJKLMPQRSTUFreshly roasted: Marketing for founders
Marketing 101 | Campaign Strategy | Content Marketing | Building Teams
Building a content program with 1 team member or less
If you are a smaller team with limited resources, here are four things you can do to build and maintain a robust content program that keeps your go-to-market team happy.
Year in review: how does your content program measure up?
Most of us don’t create content for the sake of creating content. We’re here to help build and support a go-to-market motion. So it’s a good idea to regularly pause and take stock of what you’ve done.
Sales & Marketing: What do we owe each other?
So if sales is the team that actually closes the deal, marketing is who set them up for that win. It’s not a competition, it's a partnership. When sales wants to better understand who exactly they should be talking to and how, this is what marketing is here for.
You wrote an article! Now what?
In marketing we strive to have a clear understanding of the channels we can leverage to publish and promote materials. And while one could just put everything on the blog and hope for the best, we are also very aware of what channels to use as a means to an end. So understanding the goal of this piece is critical.
Editorial Calendars: Continuously Producing Content
It can take weeks or months to prepare for a campaign. There are critical parts of the customer journey that must be covered. How does a team keep up with the many different campaigns and programs that require support? The editorial calendar is the tool that many teams use to address content needs and manage on-going production.
Marketing Campaigns: Antidote to Going Viral
Successful marketing campaigns are typically well-planned and executed, with much thought given to the target audience, messaging, timing, and budget. Keep in mind, your target audience could be a subset of your entire audience. And in order for you to know if your campaign was successful, you must involve some form of measurement to track performance of your campaign.
The Funnel and You: Your Customer Journey
In the first part of this series we reviewed the different kinds of media you can leverage to reach your ideal customer. While it’s helpful to understand this menu of things you can do, the marketing funnel is a tool to understand how you might organize these activities to get results that support your business goals.
You Can’t Hack Marketing
Marketing is how you share who your organization is, what your product is, and why people should trust you. It may be easy to assume that ‘if you build it, they will come.’ But if no one knows the value your product provides, let alone that it even exists, how can they be compelled to use it?