IJKLMPQRSTUFreshly roasted: Marketing for founders
Marketing 101 | Campaign Strategy | Content Marketing | Building Teams
The Trust Ladder: Translating Proof for Developers and Buyers
Developers Don't Trust Your Website. Here's How to Fix It. Marketing to skeptical developers using the Trust But Verify ladder.
Marketing AI to Developers, Without Losing the Buyer
This guide walks you through five strategies to speak to both developer and VP audiences—without dumbing down the tech or boring the buyer.
Product Marketing Managers: The bridge your technical product needs
Product Marketing Managers: Who are they, what do they do, and how do you know you need one? A practical guide for teams selling to technical audiences.
Did Your Content Actually Work? A Year-End Review Template
Stop guessing. A simple, repeatable process to measure your content's impact, share findings with your team, and build a better plan for next year.
The 1-Person Content Program
You have a blog, a sales team, and a demand gen lead all asking for content. And you're a team of one. Here's how to do it without burning out.
Sales & Marketing: A Partnership, Not a Competition
Marketing's job is to make sales easier. Sales' job is to make marketing smarter. Here's how to build a feedback loop, share metrics, and close more deals together.
You wrote an article! Now what?
Publishing isn't the finish line. Here's your friendly, no-spam checklist for getting your article in front of the right people — without losing your voice.
Editorial Calendars: How to Produce Content Without Losing Your Mind
Stop starting from scratch. Learn how to build an editorial calendar that keeps your content consistent, aligned with goals, and manageable for a lean team.
Forget Viral: How to Build a Campaign That Actually Converts
Viral is a lottery. Campaigns are a strategy. Learn how to plan, execute, and measure marketing campaigns that actually support your business goals.
Map Your Customer Journey: A Practical Guide to the Marketing Funnel
Stop guessing where your customers disappear. Understand your customer journey, fix leaky conversions, and align your team.
Marketing is a Conversation, Not a Hack
Trust isn't a growth hack. Discover why good marketing is a sustained conversation—and how to build one that actually works for your team.